SHEILA H. DAILY
www.linkedin.com/in/sheilahoulihandaily
Portfolio: www.sheiladaily.com
PROFESSIONAL EXPERIENCE
TOWNCONNECTION.COM, Riverside, IL 2011 to present
Network of free community websites where residents, groups and businesses can share, shop and swap with each other.
Partner
Developing website and marketing it to towns, cities, suburbs and urban neighborhoods nationwide. A “virtual town square,” TownConnection strengthens relationships within a community, helping members “stay in the loop” by interacting, buying and selling, recommending, posting events, housing, jobs and more.
DAILY COPY, Riverside, IL 2009 to present; and 1992 to 2007
Full-service creative services business specializing in copywriting.
Owner/Creative Director
Create advertising, direct mail and collateral for ad agencies and clients. Deliver marketing concepts, promotional ideas, online communications, public relations materials and scripts.
• Developed comprehensive patient education program for the American Heart Association.
• Created promotion ideas for McDonald’s, Toys R Us, Diet Coke and more.
• Wrote coffee table book on Chicago landmarks for Chicago Carpenter’s Union.
• Create marketing materials for wide variety of clients in retail, education, healthcare, packaged goods and more.
DISCOVER FINANCIAL SERVICES, Riverwoods, IL 2007 to 2009
Leading U.S. credit card issuer, electronic payment network and bank.
Senior Writer, Corporate Branding & Creative Services, Marketing Department
Accountable for projects billing approximately $5.2 million annually on team responsible for acquiring new cardmembers and promoting rewards programs. Created strategic messaging for direct marketing, Web communications, ads and promotions.
• Increased card usage and sales substantially by marketing rewards program; cardmember enrollment rose 11% in first half of 2009.
• Lifted credit card customer response rate 44% and approved application rate 125% over the national control ad with new creative.
• Recognized as outstanding marketing business partner, 2007-09.
WILK COMMUNICATIONS, Chicago, IL 1988 to 1992
Advertising agency billing over $20 million, acquired by Young & Rubicam, New York, and merged with Wunderman in Chicago.
Associate Creative Director
Supervised creative staff. Produced print, videos, music and patient education programs for Colgate-Palmolive oral care products, Palmolive soaps and Cycle dog food.
BAYER BESS VANDERWARKER, Chicago, IL 1984 to 1988
Originally Adcom, an advertising agency owned by Quaker Oats.
Senior Writer
Developed print and television ad ideas, product concepts and packaging, wrote lyrics and produced original music for Quaker Oats cereals, snacks and new products.
CRAMER-KRASSELT COMPANY, Milwaukee, WI 1981 to 1984
Wisconsin’s largest advertising agency, employed about 120 people.
Writer/Producer
Wrote and produced award-winning print, television and radio advertising campaigns for consumer and B2B accounts.
SPECIAL SKILLS
• Produced banner ads and flash movie
• Produced television and radio spots, original music and long-format videos
• Produced 50-screen video wall for trade show
• HTML-trained
AWARDS
• 4 Discover Financial Services Patback Bonus and 10 Client Appreciation Awards
• TV Clio finalist, National Addy, Chicago Gold Addy, 5 Regional Addys, 20 Milwaukee Addys
• 6 Business/Professional (BP/AA) Awards
EDUCATION
Bachelor of Arts degree; Journalism major, Art minor
University of Wisconsin-Eau Claire, 1978
PAST PROFESSIONAL AFFILIATIONS
• President, Advertising Club II, Milwaukee
• Board of Directors, Milwaukee Ad Club
• Judge, Minneapolis Addy Competition
• Speaker, UW-Eau Claire Career Day
COMMUNITY AFFILIATIONS
• Writer on Communications Committee for Communities United for Riverside Brookfield High School, 2010-11
• Instituted PTA “write-a-check” fundraiser that garnered over $11,000 in first year, 2007-2008
• Chairperson of PTA Publicity Committee, 1999-2007
• Volunteer, Recording for the Blind, Chicago, 1991-1993